Privacy Policy

This Privacy Policy explains how CrestLife Growth Pte. Ltd. ("CrestLife", "we", "us", "our"), UEN 202783914K, with registered address at 3 Killiney Road, #07-05 Winsland House I, Singapore 239519, collects, uses, discloses and protects personal data when you visit crestlife.life ("Website") or contact us about our marketing agency services. We comply with the Personal Data Protection Act 2012 of Singapore ("PDPA") and related regulations.

1. Data controller

CrestLife Growth Pte. Ltd. is the organisation responsible for personal data collected through this Website and our business enquiries. For privacy-related questions, contact us at [email protected] or +65 6893 4172. We will respond within a reasonable timeframe.

2. Scope

This policy applies to personal data we collect via the Website, contact forms, email, telephone and in-person meetings related to our marketing services. It does not apply to third-party websites linked from our pages, client platforms we manage under separate agreements, or employment applications unless stated otherwise.

3. Personal data we collect

We may collect the following categories of personal data depending on how you interact with us:

• Identity and contact data: name, job title, organisation, email address, telephone number, postal address.
• Enquiry and communication data: messages you send via our contact form, email correspondence, meeting notes and consultation records.
• Technical and usage data: IP address, browser type, device information, pages visited, referral source, date and time of access — collected via cookies and similar technologies as described in our Cookie Policy.
• Marketing preferences: your choices regarding cookies, newsletters or follow-up communications where applicable.
• Client project data: if you become a client, additional data necessary to deliver marketing services under our contract — handled under separate terms and this policy where relevant.

We do not intentionally collect sensitive personal data such as health information, financial account numbers or government identifiers through this Website. Please do not submit such data via our contact form.

4. How we collect personal data

We collect personal data when you:

• Submit our contact form at crestlife.life/contact.php;
• Email or call us at [email protected] or +65 6893 4172;
• Visit our studio by appointment;
• Browse our Website (automatically, via cookies where consented);
• Enter into a client agreement with us;
• Interact with us at events or referrals where you provide your details.

5. Purposes of collection, use and disclosure

We collect and use personal data for purposes including:

• Responding to enquiries about our marketing agency services, consultations and channel audits;
• Preparing proposals, scopes of work and client agreements;
• Delivering paid media, SEO, content, analytics and related marketing services to clients;
• Managing billing, invoicing and accounts under contract;
• Improving our Website, user experience and service quality;
• Complying with legal obligations, regulatory requests and dispute resolution;
• Protecting our rights, preventing fraud and ensuring Website security.

We may disclose personal data to:

• Service providers who assist with hosting, email delivery, analytics (where consented), CRM and IT support — bound by confidentiality and data protection obligations;
• Professional advisers such as lawyers or accountants when necessary;
• Regulatory or government authorities when required by law;
• Successors in the event of a business reorganisation, with equivalent protection.

We do not sell personal data. We do not buy fake followers, bot traffic or engagement lists containing personal data for marketing purposes.

6. Legal basis and consent

Under the PDPA, we rely on consent, contractual necessity, legal obligation and legitimate interests as appropriate. When you submit our contact form, you must tick the PDPA consent checkbox — it is not pre-checked. You may withdraw consent by emailing [email protected], though withdrawal may limit our ability to respond or provide services.

7. Cookies and tracking

We use essential cookies to operate the Website and optional analytics or marketing cookies only with your consent via our cookie banner. Choices are stored for six months. See our Cookie Policy for details on types, purposes and how to change preferences.

8. Retention

We retain personal data only as long as necessary for the purposes collected:

• Enquiry data: up to 24 months after last contact unless a client relationship begins;
• Client project data: for the duration of the contract plus up to 7 years for legal and accounting requirements;
• Cookie consent records: 6 months;
• Server logs: typically up to 12 months.

Data is securely deleted or anonymised when no longer required.

9. Cross-border transfers

Our Website may be hosted on servers outside Singapore. Where personal data is transferred overseas, we take steps to ensure recipients provide a standard of protection comparable to the PDPA, including contractual safeguards where appropriate.

10. Security

We implement reasonable administrative, technical and physical safeguards to protect personal data against unauthorised access, loss, misuse or alteration. No method of transmission over the internet is completely secure; we cannot guarantee absolute security but review our practices periodically.

11. Your rights under the PDPA

Subject to exceptions under Singapore law, you may:

• Request access to personal data we hold about you;
• Request correction of inaccurate or incomplete data;
• Withdraw consent for processing based on consent;
• Request information about how your data has been used or disclosed in the past year.

Submit requests to [email protected]. We may charge a reasonable fee for manifestly unfounded or excessive requests. We will respond within 30 days where practicable.

12. Third-party links

Our Website may link to third-party sites such as advertising platforms or social networks. We are not responsible for their privacy practices. Review their policies before providing personal data.

13. Children

Our marketing services and Website are directed at business professionals. We do not knowingly collect personal data from individuals under 18. Contact us if you believe we have collected such data inadvertently.

14. Marketing communications

We may send service-related emails in response to enquiries or under client contracts. We do not send unsolicited bulk marketing without appropriate consent. You may opt out of non-essential marketing emails at any time.

15. AI tools and data

We use AI-assisted tools internally to work faster on tasks such as draft copy and report summaries. Client confidential data is handled under contract terms. Website enquiry data is not used to train public AI models. Human staff review outputs before client-facing use.

16. Changes to this policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top will change. Material changes may be highlighted on the Website. Continued use after changes constitutes acknowledgement where permitted by law.

17. Contact

CrestLife Growth Pte. Ltd.
3 Killiney Road, #07-05 Winsland House I, Singapore 239519
Email: [email protected]
Phone: +65 6893 4172

Related: Terms of Use · Cookie Policy · Legal notice